Hawes & Curtis have spoken of their delight at becoming the official tailor to BIKE Channel Canyon.
The Jermyn Street brand will dress all members of the team, including management, in their renowned suits, shirts and accessories.
The tailors have sponsored the UCI Continental team during its current SS17 campaign “Great’British Design since 1913′ in order to show its support for the British cycling squad and to showcase the brand’s phenomenal heritage and product design.
The sponsorship was unveiled at the official BIKE Channel Canyon team launch at the London Bike Show at the ExCel on Sunday, February 19.
Hawes & Curtis CEO Touker Suleyman said:
“Since 1913, Hawes & Curtis has dressed the best, including royalty and Hollywood stars. Today we are very proud to be the official tailors to such an inspirational team.”