dhb are delighted to announce their continuation as joint headline sponsor of Canyon dhb p/b Soreen and unveil the team jersey for 2020.
Collaborating closely with Tim Elverson’s squad for the past two years has been fundamental in the performance sports clothing brand making their kit better for all customers.
dhb’s product development team have fully utilised a pool of riders who really know what they’re talking about and their regular visits to the firm’s Portsmouth headquarters have proved invaluable.
The result of this collaboration is a refined Aeron LAB collection for 2020, including a speedsuit rigorously tested in the wind-tunnel and produced in a factory supplying Olympic champions.
dhb have embraced the challenge of delivering their fastest and most aerodynamic kit yet, without compromising on comfort.
And once again improvements have been made across the wider range, so the benefits of the partnership are passed on to everyone.
Rob Atkins, dhb brand manager, said:
“We have relished the past two seasons working with Tim and his squad, tapping into their expert knowledge to inspire our development team.
“With the help of the riders, Aeron LAB has come a long way since Harry Tanfield won on its debut outing in the 2018 Tour de Yorkshire.
“And it is that insight which ensures we will send them out onto the road next year with our fastest and most exciting kit to date.”
Throw in a pop of colour from the addition of fellow title partners Soreen and an already stand-out jersey, both at home and abroad, has become even more eye-catching.
Elverson, team owner and sports director, is excited to get his hands on the new kit. He added:
“This is another step up from what was already great kit. The exciting part of this process is we get to suggest changes so dhb can adapt it for us to test.
“These changes are carried over to the kit that is available to buy, meaning you can wear exactly the same as our professional riders.
“A lot of hard work has gone into designing the kit and making it relatable to the real world, whether it be for comfort in racing or coffee shop rides. It really is amazing when we see the improvements as a direct result of our feedback.
“We have a great relationship with dhb because we have the same goal. We have the best kit and with the continued development through ideas and fabric development, it will stay a market leader.””
Replica jerseys will once again be available to buy. Watch out for an announcement early next year.